V&A

Alan Fletcher

Alan Fletcher is one of the World's best known Graphic designers and typographers and he designed the V&A Logo in 1990. There had been many different symbols and shapes to the V&A logo in the past but trustees commisioned a new logo to be made to replace the others. The letters which were used for the logo were designed by Gianbattista Bodoni around almost 200 years ago. What Fletcher did was take the stem of the A (leg) and removed it and tucked the ampersand into the A and also removed the crossbar of the A. However this did not disrupt the logo, in fact it was so unique and that people can still read it and know what it is that it is still used now for the logo of the Victoria and Albert museum now. This is a very simple design which is very effective and is known World wide.