Eye Magazine Article

Drive In Cinemas

For my professional practice magazine I chose to do the Eye Magazine, this is because it contains a majority of graphic design and typography which I am very interested in.

 

I came across an article about drive-in cinemas in the US from the 1930s in their prime to now where they are run down and even housing built upon the car parks where they were situated. I read the article and it described how they went from being extremely popular in the early 20th century where all the young adults would come and meet and have a great time out to how they got less and less people visiting the cinemas. What was interesting about the signs were the typography and how they used pop culture to advertise the cinemas by giant signage with high text close to the font Britannic bold. They used nylon background with flashing light bulbs and bright colours to welcome visitors into the cinemas.

 

Now all that remains of these signs are run-down rusted left overs from what once was a great era of American pop culture are these giant signs which is the little that is left of the great drive-in cinemas.

Drive-in cinemas have always looked spectacular to me from living in the UK as we don't have the weather for it over here and it would be a great experience to go to a drive-in cinema.