Thursday 26 March 2015

Leading Designer In My Career


Alan Fletcher was born on the 27th of September 1931 and died on the 22nd of September 2006. Fletcher was a British Graphic Designer and Typographer. He was described by the Daily Telegraph as  "the most highly regarded graphic designer of his generation, and probably one of the most prolific".
He was born in Nairobi and moved to London when he was five. He studied at Hammersmith schhol of Art, Central school of Art, Royal college of Art and Yale school of Architecture in 1956.

When he studied at Hammersmith school in 1949 he befriended Colin Forbes and Theo Crosby. After a year teching English at a school in Barcelona and moved back to London then studied at the Royal Arts college. He married Paola Biagi from Italy then took up an Architecture course. He went to New York doing work and befriended Bob Gill, and was commissioned by Leo Lionni to design a cover for Fortune magazine in 1958. After a visit to Venezuela, he returned to London in 1959, having worked briefly for Saul Bass in Los Angeles and Pirelli in Milan. 

He founded a company with Bob Gill and Colin Forbes and named it Fletcher/Forbes/Gill where they worked for clients such as Pirelli, Penguin books, Cunard and Olivetti. Gill left in 1965 and was replaced by Theo Crosby, the name then became Crosby/Fletcher/Forbes. More partnership joined and the the company evolved into the Pentagram in 1972 involving clients such as Reuters, Lloyd's of London and Daimler Benz. Fletcher created the V&A logo for the Victoria and Alberet museum in 1989 which is my favourite piece of his as he takes the stem of the "A" and cramps the ampersand up to it to somehow create the stem again, he also took away the crossbar of the A and the ampersand still shows that there is a crossbar. He has also created a piece for Pirelli where the logo is bended and deformed in a spiral shape, it is an effective piece of his work and one of his also well known pieces. 
Another one of my favourite designs from fletcher is his piece call beware wet paint as it is a really simple but yet effective which is in different colours which are all bright and is just simply wet paint dripping down the canvas to present this. 
He has created a piece that is named "I have nothing to say" which is of a man screaming out with his fists in the air with a yellow background, I really like this piece as it stands out to me, he has only used two colours in this piece black and yellow. 
It is a very good piece and may have political meaning behind it for instance that the public want to get across their views but are afraid to do so as the government are in charge. I really do like this piece because of the political meaning behind it as there are different subjects to talk about. 



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